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May 24 hours with Kendall in NYC
May Discover the collection: Longchamp by Shayne Oliver
Taking the concept of travel gear into a new era, the “Longchamp by Shayne Oliver” collection merges Longchamp's history of craftsmanship and French elegance with Oliver’s transformative aesthetic, resulting in a dynamic offering for both men and women. The collection includes leather goods, footwear, ready-to-wear and garment bags, as well as a new iteration of Longchamp’s iconic Le Pliage® tote, reimagined by Oliver. “I really like the idea of working with brands that are masters of their craft,” Oliver shared. “Longchamp has a prestigious history of providing luxury travel essentials with expert craftsmanship. It made total sense to work with them on my first all accessories project.
Throughout the collection, proportions are challenged and silhouettes are altered, disrupting the preconceptions of modern day travel. Travel takes on a new art form, underscored by unwavering freedom and temporal mobility. ""While this is not the first collaboration for Longchamp or Shayne Oliver, it was a particularly energizing experience to work with Shayne in order to offer an unexpected collection to our customers,"" said Longchamp Artistic Director, Sophie Delafontaine. "Designing Longchamp product through Shayne's lens was an exciting challenge that allowed us to create product that is truly original."
Longchamp By Shayne Oliver will launch at select Longchamp stores in the US and on Longchamp.com before rolling out to Longchamp stores internationally in early May 2018.
The products from Shayne Oliver x Longchamp collection will be available online and in-store from 4 May 2018.
List of boutiques
LONGCHAMP PARIS - Boutique ST HONORE 404 - 404 Rue Saint Honoré
LONGCHAMP PARIS - Boutique CHAMPS ELYSEES - 77 avenue des champs élysées
LONGCHAMP PARIS - Printemps Haussmann: 64 Boulevard Haussmann, 75009 Paris
LONGCHAMP DEAUVILLE - 76, Rue Eugene Colas Deauville
LONGCHAMP CANNES : 17 La Croisette, Le Gray D'Albion, 06400 Cannes
LONGCHAMP ST TROPEZ: 35 Rue Du General Allard Saint-Tropez
Aeroport CDG: Aéroport Charles de Gaulle ROISSY
LONGCHAMP LONDON - Regent Street - 229-247 Regent Street LONDON
LONGCHAMP MÜNCHEN - Neuhauser Str. 18 München
LONGCHAMP WIEN - Graben 14-15, 1010 Wien, Autriche
LONGCHAMP LAUSANNE - 12 rue de Bourg
LONGCHAMP ZURICH - 58 Bahnhofstrasse
LONGCHAMP GENÈVE - 8 Place du Molard
LONGCHAMP BALE - Freie Strasse 83
LONGCHAMP BRUXELLES - AVENUE LOUISE, 5 BRUXELLES
ITALY - MILANO: 6 via Della Spiga
ITALY - ROMA:Piazza Di Spagna 82
LONGCHAMP Barcelona - Paseo de Gracia 86
May KENDALL AND THE LONGCHAMP FAMILY CELEBRATE THE OPENING OF LONGCHAMP FIFTH AVENUE, NEW YORK CITY
3 May 2018 evening, Longchamp’s President Philippe Cassegrain, Global CEO Jean Cassegrain, Artistic Director Sophie Delafontaine, and Vice President & Managing Director of Retail in the U.S. Olivier Cassegrain celebrated the opening of Longchamp Fifth Avenue with special co-host and newly announced campaign face, Kendall Jenner.
Longchamp Fifth Avenue, now the brand’s largest U.S. store adjacent to St. Patrick’s Cathedral was transformed for the evening into Café de Longchamp, bringing the Parisian spirit of the brand’s heritage to New York’s historic Fifth Avenue. While inside, guests were enjoying a DJ set performed by Les Twins. Attendees mingled and discovered special surprises on both levels of the flagship – like a French rosé bar – while others queued up at the Le Pliage® Wheel of Fortune for a chance to win Longchamp prizes. Several talented sketch artists captured guests’ portraits, adding to the Parisian experience.
Photo: Jenny Lin
May NEW YORK CITY FLAGSHIP STORE ON MANHATTAN’S FIFTH AVENUE
Longchamp opens its New York City flagship store on Manhattan’s Fifth Avenue, one of the world’s most famous shopping boulevards, on April 13, 2018. Located at 645 Fifth Avenue in the Olympic Tower, adjacent to Rockefeller Center and St. Patrick’s Cathedral, the 4,000 square-foot, two story space will be the brand’s largest outpost in the United States.
The Olympic Tower is an architectural feat, and a bold statement in and of itself offering an elegant backdrop for Longchamp’s prismatic and cinematic façade. The store’s exterior structure is made of layered rows of protruding metal ribbons in soft shades of white and champagne hues. The metal strips are rigid, but are meant to appear as if they are floating, or swaying in the breeze.
The lighting on the flagship’s façade is also unique and new for Longchamp. The design itself enhances the contrasting visual properties between materials such as pearl-lacquered, matte champagne metal and polished stainless steel. The vibrant facade represents a fresh visual identity, marking the next chapter in Longchamp's storied and innovative history.
April Longchamp By Shayne Oliver: Read more about Shayne Oliver
Trinidad and Brooklyn raised, Shayne Oliver is the founder of the creative cult label Hood By Air. based in New York City. Oliver’s interest in fashion and experimentation began at an early age when he founded the HBA creative collective in an underground warehouse dance community that subsequently emerged as a major fashion house in 2013.
After exponential success and collaborations with the brand, Oliver decided to expand his vision by guest designing at major fashion houses under the legacy series A.S.S.O. (As Seen by Shayne Oliver) in order to promote his core concepts of individuality, high/low juxtaposition and expression. 2018 sees A.S.S.O.’s major collaboration with French luxury fashion brand, Longchamp, in a redesign of the capsule.
Momentum and possibility, movement and progression have always been the forces behind Shayne Oliver’s vision, driving the artistic direction of his collections and collaborations. These elements have informed Oliver’s overall point of view, which he brings to his new collaboration with Longchamp. The founder of New York-based cult menswear label Hood By Air joined forces with the luxury French leather goods and fashion house to develop an inventive capsule collection of travel accessories and ready-to-wear that merges the distinct creative spirit of both collaborators.